Visual culture is a minorprogramme of the Amsterdam Fashion Institute (my school). It is all about challenging yourself to create innovative and meaningful fashion images. Images that tell a story. The messages which images can bring are one of the most important things for brands these days, because we are living in a world full of media. It is a perfect way to connect and attract your targetgroup or to make a idea, feeling or concept clear. The exbhibition is located in the byAmfi store, the statement store of the Amsterdam Fashion Institute. It is a platform to showcase the work of students, teachers and alumni. The store is in the heart of Amsterdam city centre, check it out.